The streets of Milan and London were invaded by 31 pieces of contemporary art, created by 18 artists which, by defying the daily urban reality and intermingled with advertising banners, reflect upon the concepts of identity and relationships.
Simple posters as a living form of contemporary art, which rebuff
everyday life and verge upon beauty. A form of “enticement” to those
people that do not regularly frequent art galleries and museums,
but even to those who are recurrent visitors. The street becomes a
place for all walks of life, where each may leave a mark, more or less
subversive, more or less covertly.